Beyond the Product

Beyond The Product


The beauty industry is experiencing a period of rapid transformation, driven by changing consumer behaviors and the rise of new technologies. Recent news stories highlight the impact of TikTok on the beauty business, the growth of the Indian cosmetics market, and innovations in medical aesthetics. As these trends continue to unfold, they are likely to have significant implications for the entire beauty supply chain.

1. Beauty Investors and Executives on the Current State of TikTok Shop

TikTok has dramatically reshaped the beauty industry in recent years, leading to a surge in tween skin-care shoppers and influencing product trends. The platform’s impact on the beauty business is a topic of great interest among investors and executives.

2. India Cosmetic Market Size/Share Worth USD 18.4 Billion

The Indian cosmetics market is experiencing significant growth, with demand expected to reach USD 18.4 billion by 2027. This expansion is driven by factors such as rising disposable incomes, increasing awareness of personal grooming, and a growing middle class.

3. Pioneering the Global Medical Aesthetics Market with … – Newsweek

Ultra V, a South Korean company, is making strides in the global medical aesthetics market by developing and manufacturing innovative medical devices and functional cosmetics. The company’s focus on research and development has enabled it to expand into domestic and overseas markets.

4. Global Beauty Devices Market Research Report Analysis –

The global beauty devices market is expected to witness substantial growth in the coming years. According to a recent report, the global skin care devices market alone is projected to reach USD 24.8 billion by 2030, growing at a CAGR of 13.0%.

5. False Hair Product Market worth $10.15 billion by 2030, growing

The false hair product market, which includes extensions and wigs made from both natural and synthetic hair, is expected to reach USD 10.15 billion by 2030. This growth is attributed to factors such as changing fashion trends, increasing consumer awareness, and the influence of celebrities and social media.

These news stories underscore the dynamic nature of the beauty industry and the various factors that are driving its evolution. TikTok’s influence on consumer trends and purchasing decisions has been particularly noteworthy, as it has introduced a new generation of young consumers to the world of beauty and skin care. The platform’s ability to quickly popularize products and trends has forced beauty brands to adapt their marketing strategies and product offerings to keep pace with the rapidly changing preferences of TikTok users.

Meanwhile, the growth of the Indian cosmetics market and the false hair product market highlights the increasing importance of emerging markets and niche product categories. As consumers in these markets gain greater access to a wider range of beauty products and become more aware of personal grooming, there is likely to be increased demand for innovative and high-quality products. This presents both opportunities and challenges for beauty brand owners and manufacturers, who must navigate complex supply chains and regulatory environments to bring their products to market. The rise of medical aesthetics and beauty devices also points to the growing convergence of beauty and technology, as consumers seek out more advanced and personalized solutions to their beauty needs. As these trends continue to shape the industry, it will be crucial for all stakeholders in the beauty supply chain to remain agile, innovative, and responsive to the evolving needs and preferences of consumers.