Beyond the Product

Beyond The Product


April showers bring a flurry of exciting new beauty products to refresh your routine. From game-changing lip care to clean cosmetics from a tennis legend, these launches are all about enhancing your natural radiance. Get ready to fall in love with these must-have additions to your beauty arsenal.

1. Jones Road Introduces The Lippie Stick for Nourished Lips

Jones Road’s latest lip launch, The Lippie Stick, combines the luxurious feel of a satin lipstick with the nourishing benefits of a balm. Infused with plant-based oils, this $22 lip treat is a must-have for soft, kissable lips.

2. Serena Williams Serves Up Wyn Beauty, a Clean Cosmetics Line

Tennis icon Serena Williams has launched Wyn Beauty, a clean cosmetics line designed for active individuals. With 91 shades across 10 products for eyes, lips, and face, this affirming range is packaged in a distinctive chartreuse hue and is described as ‘make-up you can move in.’

3. The Inkey List Expands into Body Care at Sephora

Known for its ingredient-focused approach, The Inkey List is bringing its ethos to body care with two new products launching at Sephora. This expansion marks an exciting new chapter for the brand, catering to the growing demand for effective, no-nonsense body care solutions.

4. Roquette Beauté Unveils Pea Starch Ingredient for Plant-Based Beauty

Roquette Beauté has introduced Beauté by Roquette ST 730 INCI Hydroxypropyl Starch, a pea-derived ingredient for skin care and makeup products. Showcasing at In-cosmetics Global, this innovation caters to the rising consumer demand for plant-based, eco-conscious beauty solutions.

These product launches reflect a growing trend towards clean, nourishing, and inclusive beauty. Brands are responding to consumer demands for products that enhance their natural beauty while aligning with their values and lifestyles. The focus on plant-based ingredients, as seen in Jones Road’s The Lippie Stick and Roquette Beauté’s pea starch innovation, highlights the industry’s shift towards more sustainable and eco-friendly solutions.

Moreover, the launch of Wyn Beauty by Serena Williams demonstrates the power of celebrity influence in driving the clean beauty movement forward. By creating a line that caters to active individuals, Williams is tapping into a market of consumers who seek high-performance, clean products that fit seamlessly into their dynamic lifestyles. As the beauty industry continues to evolve, we can expect to see more brands embracing inclusivity, sustainability, and innovative ingredients to create products that resonate with modern consumers.