Beyond the Product

Beyond The Product

BEYOND THE PRODUCT

The beauty industry is constantly evolving, with new trends and innovations shaping consumer preferences and brand strategies. Recent developments highlight a growing focus on sustainability, the integration of artificial intelligence (AI) in packaging, and the increasing popularity of affordable, highly effective skincare products.

1.  ​Estee Lauder Companies – ELC Partners With Largest Glass Recycler in N.A. to Advance Packaging Sustainability

The Estee Lauder Companies (ELC) has partnered with the largest glass recycler in North America to advance packaging sustainability. As a global leader in prestige beauty, ELC is committed to providing consumers with breakthrough cosmetic products and packaging that deliver exceptional performance while reducing environmental impacts.

2.  ​AI in Packaging Market to Surge at a CAGR of 29.3%

According to Future Market Insights (FMI), the global AI in packaging market is estimated to be worth US$ 1,790.8 million in 2024 and is expected to reach US$ 23,415.2 million by 2034. This significant growth highlights the increasing adoption of AI technologies in the packaging industry to enhance efficiency, personalization, and sustainability.

3.  ​Skincare fans say ‘best’ product makes them ‘look 20 again’ – and it’s under $10

The Ordinary’s Lactic Acid 10% + HA 2% Exfoliating Serum, sold at Sephora for $9.20, has gained popularity among skincare enthusiasts for its anti-aging properties. Customers have praised the product for rejuvenating their complexion and effectively reversing the aging process at an affordable price point.

“I’ve been using this every other day for a few weeks now and I have already noticed a big difference in my skin texture and fine lines. This stuff is amazing!” – ​Sephora Customer Review

4.  ​With Demand For Japanese Beauty Products Growing, Yoshitsu Sets Its Sights On Global Expansion

As consumers worldwide seek high-quality and effective beauty products, the Japanese beauty market is experiencing significant growth. Yoshitsu, a leading Japanese beauty company, is capitalizing on this trend by expanding its global presence and bringing its renowned products to international markets.


These recent developments in the beauty industry underscore the growing importance of sustainability, innovation, and affordability in shaping consumer preferences and brand strategies. The partnership between Estee Lauder Companies and a leading glass recycler demonstrates the industry’s commitment to reducing environmental impacts and promoting circular economy principles. As consumers become increasingly conscious of the environmental footprint of their beauty products, brands that prioritize sustainability are likely to gain a competitive edge.

The surge in the AI packaging market highlights the potential for AI technologies to revolutionize the beauty industry. By leveraging AI, brands can enhance product personalization, optimize supply chain processes, and improve the overall customer experience. As AI becomes more integrated into the beauty industry, we can expect to see innovative solutions that cater to individual consumer needs and preferences.

The popularity of affordable, highly effective skincare products like The Ordinary’s Lactic Acid serum reflects a shift in consumer priorities. While luxury and prestige products still have their place, consumers are increasingly seeking accessible and results-driven skincare solutions. This trend presents opportunities for beauty brands to develop high-quality, affordable products that deliver tangible benefits to consumers.

As these trends continue to shape the beauty industry, formulators, brand owners, and cosmetic manufacturing organizations must adapt to remain competitive. By embracing sustainability, investing in AI technologies, and developing affordable, effective products, beauty brands can position themselves for success in an evolving market. Collaboration and innovation across the supply chain will be crucial in meeting changing consumer demands and driving the industry forward.

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