Beyond the Product

Beyond The Product


The beauty industry is undergoing significant changes as companies adapt to new technologies and economic realities. Recent news highlights the transformation of traditional beauty companies into tech-driven enterprises and the impact of market forces on major players in the industry.

1. Traditional beauty companies are becoming tech companies

Samil PwC Management Research Institute published a report titled ‘Changes in the K-Beauty Industry’, emphasizing the shift of traditional beauty companies towards becoming tech companies. The report highlights the increasing importance of technology in the beauty industry.

2. Estee Lauder –

DA Davidson, a financial services firm, adjusted its price target on Estee Lauder from $179 to $191, while maintaining a “Buy” rating on the stock. This adjustment reflects the company’s performance and market expectations.

The convergence of technology and beauty is likely to have far-reaching effects on the industry’s supply chain. Formulators and cosmetic manufacturers will need to adapt to new product requirements and production processes, incorporating advanced ingredients and technologies to meet evolving consumer demands. Beauty brand owners will need to collaborate closely with their supply chain partners to ensure the timely delivery of innovative products while maintaining quality and sustainability standards.

As the beauty industry navigates these changes, it is crucial for companies to stay attuned to consumer preferences and market trends. By embracing technology, fostering innovation, and adapting to economic challenges, beauty brands can position themselves for long-term success in an increasingly competitive and dynamic market.