Beyond the Product

Beyond The Product


The beauty industry has experienced a flurry of recent activity, with companies vying for market share and adapting to evolving consumer preferences. These developments underscore the dynamic nature of the sector and the need for businesses to remain agile in order to succeed. From innovative product launches to strategic partnerships, the latest news highlights the key trends shaping the future of the beauty industry.

1. PCHi Fountain Awards celebrates beauty industry after competitive judging

The PCHi Fountain Awards recognized excellence in the beauty industry following a rigorous judging process. The event showcased the industry’s resilience and innovation in the face of challenges.

2. E-commerce Success in Fashion & Beauty: Navigating Challenges, Seizing Opportunities

BigCommerce research reveals that cosmetics and body care were the third most-purchased product category online in 2023, highlighting the immense potential for e-commerce growth in the beauty sector. Businesses must navigate the challenges and seize the opportunities presented by the digital landscape to thrive.

“BigCommerce research shows that cosmetics and body care were the third most-purchased product category online in 2023, behind groceries and entertainment, so there’s tremendous opportunity.” – V.S., BigCommerce

3. IFF to Reveal Trends that Shape Beauty and Personal Care Industry

International Flavors & Fragrances (IFF) is set to unveil the trends that are shaping the beauty and personal care industry. This insight will provide valuable guidance for companies seeking to stay ahead of the curve and meet evolving consumer demands.

4. How a Beauty Editor spring cleans her beauty stash

A beauty editor shares her tips for spring cleaning a beauty collection, emphasizing the importance of maintaining hygiene and organization. This article highlights the growing consumer interest in streamlining their beauty routines and focusing on quality over quantity.

5. Direct-To-Consumer (D2C) Personalized Haircare Market worth $10.55 Billion by 2030

The direct-to-consumer personalized haircare market is expected to reach $10.55 billion by 2030, according to a report by InsightAce Analytic Pvt. Ltd. This growth is driven by increasing consumer demand for customized beauty solutions tailored to individual needs and preferences.