Beyond the Product

Beyond The Product

BEYOND THE PRODUCT

From investment trends to celebrity skincare routines, the beauty industry is abuzz with exciting developments. Here’s a snapshot of the latest news shaping the world of beauty and personal care.

1. What to Expect From Beauty Investing in 2024
Despite being underappreciated, the beauty and personal care sector is poised for growth. However, venture capital funding experienced a significant decline of over 50% year-over-year in 2023.

2. Macaulay Culkin Says Brenda Song Got Him Interested in Skincare (Exclusive)
Actor Macaulay Culkin credits his wife, actress Brenda Song, for sparking his interest in skincare. The couple shares a relatable nighttime routine that includes “schmearing stuff” on each other’s faces.

3. Beauty news: Kylie Jenner’s lips and menopause care
Kylie Jenner’s new lipstick line and Lirac’s menopause care products are among the latest offerings for the spring season. Discover a range of innovative beauty and skincare solutions hitting the market.

4. Hello Glow is Miss Universe Philippines official sponsor for second year
Hello Glow, a K-beauty inspired brand under Ever Bilena Cosmetics, Inc., has solidified its partnership with Miss Universe Philippines. The recent contract signing ceremony marks their second year as the official sponsor.

5. Is face shaving the answer to all your skin problems?
Face shaving, touted as a secret to achieving flawless “glass skin,” comes with both benefits and risks. While it can lead to smoother makeup application and better product absorption, it also poses risks of irritation and ingrown hairs. Dermatologists weigh in with expert advice on proper technique and who should avoid shaving altogether.

6. Urbanization, Pollution, and a Shift toward Natural and Organic Products Fueling Demand for Skincare Treatments
The skincare treatment market is expected to grow from US$ 20,786.11 million in 2024 to US$ 35,237.24 million by 2034, at a CAGR of 5.4%. The increasing prevalence of skin disorders, growing awareness about skincare, and a shift towards natural and organic products are driving this growth..

The beauty industry’s focus on authenticity and timeless elegance resonates with consumers seeking products that enhance their natural beauty. As the world becomes increasingly digital, the rise of phygital beauty experiences is reshaping the way consumers engage with beauty brands, offering a seamless blend of online and offline interactions.

The surging growth in skincare treatments, beauty tools, and K-beauty products indicates a strong demand for innovative and effective solutions. With urbanization and pollution taking a toll on skin health, consumers are turning to natural and organic products to address their concerns. As the beauty industry continues to evolve, embracing authenticity, timeless trends, and cutting-edge technology will be key to meeting the ever-changing needs and preferences of consumers