Beyond the Product

Beyond The Product


The beauty industry is undergoing a rapid transformation, driven by advances in artificial intelligence, shifting consumer preferences, and a growing emphasis on sustainability. Recent news and trends highlight the profound impact these changes are having on beauty brands, formulators, and manufacturers. From personalized product offerings to eco-friendly packaging solutions, the industry is adapting to meet the evolving needs and expectations of modern consumers.


Prose, a frontrunner in personalized beauty, has launched an AI-powered platform that revolutionizes the way consumers engage with beauty products. This innovative approach aims to set a new standard for the industry, focusing on individualized solutions and seamless user experiences.

2. 7 TikTok beauty aesthetics set to dominate in 2024

Social media continues to shape beauty trends, with TikTok emerging as a powerful influencer. From the elegant “Balletcore” look to the revival of ’90s and Y2K aesthetics, these trends are expected to dominate the beauty landscape in 2024, inspiring product development and marketing strategies.

3. Phytosphingosine for Skin Care Market Thriving as Demand Surges

The growing demand for natural and effective skin care ingredients has led to a surge in the phytosphingosine market. As consumers prioritize gentle, plant-derived solutions, beauty brands are incorporating this versatile ingredient into their formulations to address various skin concerns.

4. Registrations now open for London Packaging Week

London Packaging Week, a leading exhibition for sustainable and stylish packaging solutions, has opened registrations for its 2024 event. With a focus on eco-friendly and innovative packaging options, this event reflects the industry’s commitment to reducing its environmental impact while maintaining aesthetic appeal.

The beauty industry’s embrace of AI technology is poised to revolutionize product development, personalization, and consumer engagement. By leveraging data and machine learning, brands can create highly tailored offerings that cater to individual preferences and needs. This shift towards personalization not only enhances customer satisfaction but also fosters brand loyalty and trust.

Simultaneously, the growing demand for sustainable and natural ingredients is driving change throughout the supply chain. Formulators are tasked with developing effective, clean, and eco-friendly products that align with consumer values. Beauty brand owners must navigate this evolving landscape, balancing innovation with sustainability to remain competitive. Cosmetic manufacturers, in turn, are investing in green technologies and practices to minimize their environmental footprint. As the industry adapts to these trends, collaboration and transparency will be key to success, ensuring that the beauty sector remains at the forefront of positive change.